Change your lens How reframing questions can help your business connect better with your core customers on a psycho-logical level and solve problems differently We tend to think we know...
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We are irrational decision makers How understanding availability bias can help us communicate more successfully with our clients and customers. I am the first to put my hand up...
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Branding: Is different more effective than better? In the design space there is an increasing presence of sheep. Many designers are jumping on the bandwagons of the top ‘influencers’ and...
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“Your brand is what other people say about you when you are not in the room” - Jeff Bezos Recently I looked at what people thought I did and while...
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All brands start as babies. Your business entered the world (read Marketplace) as a tiny baby, eyes open to all that was ahead of you. You got your first logo,...
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Thinking about your business as a character and why it matters… Human stories Stories are a big part of human existence, from the beginning of time, stories have been shared....
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